Anyone living in Casablanca would be hard-pressed to miss the yellow Glovo billboards that have blanketed the city for the last five months.

And even if you managed to miss them, surely the army of mopeds with yellow Glovo boxes or the persistent YouTube advertisements would have attracted your attention. So what is Glovo?

Glovo is a delivery service application that began in Barcelona in 2015 and has rapidly expanded to 19 countries on multiple continents.Using your smartphone, you can order anything that fits on a bike or moped and have it delivered to you or to someone else!

Glovo buys and delivers your item using their independent couriers, called “Glovers.”

Customers can use Glovo for anything from retrieving forgotten items like keys or an umbrella to ordering take-out or sending a special someone flowers or chocolate.

Recently, my wife ordered a book from a shop downtown. The shop called when it arrived, but rather than spend the time to go pick it up, she had a Glover buy the book and deliver it right to our door! The delivery fee was small compared with the time and stress of battling traffic, fighting for a taxi, searching for an elusive parking spot, or purchasing a tramway ticket.

-Morocco World News