Dubai-based developer Majid Al Futtaim plans to renovate as much as 30% of the City Centre Deira opened in November 1995.

The project’s total cost amounted to AED 377 million ($102.6 million).

The company will modernise the mall and attract new tenant and customers, Al Futtaim, the Middle East operator of French retailer Carrefour, said.
The Dubai-based company will redesign parts of the mall, relocating a number of key brands for easier access and introducing escalators to the second floor.

“This is a new investment we’re making in City Centre Deira, mainly focused on remerchandising and bringing new tenants to the centre within the existing gross leasable area,” Fuad Mansour Sharaf, managing director for Majid Al Futtaim Properties and Shopping Malls, said in an interview with Gulf Ne

A new food hall will be added to the mall featuring homegrown restaurants, live cooking stations and deli counters.

“This is the plan for all the malls, we want to make sure the malls are always relevant to our customers … so we have plans for each centre, and now is the time for City Centre Deira,” Sharaf added.

The project is set to be completed in the second half of 2020.

Spanning over 123,028 square metres, City Centre Deira is the first large-scale, mixed-use shopping destination, featuring retail outlets, restaurants, entertainment facilities and a hotel.

It is one of the flagship malls within the Majid Al Futtaim Properties portfolio and ranks as one of the most successful shopping malls in the world.

-Mubasher