Global hotel chain InterContinental Hotels Group (IHG) has signed an agreement with ACICO Gulf Real Estate to rebrand Nassima Royal Hotel as voco Dubai.
The deal marks the first signing of IHG’s new upscale hotel brand in the region.
Launched globally in June, Voco is expected to raise IHG’s upscale segment to grow to $20 billion by 2025.
“IHG has identified significant growth opportunities in upscale hospitality and the signing of voco Dubai is a significant step in this direction,” Pascal Gauvin, managing director of IHG in India, the Middle East and Africa, told Arabian Business.
The new Voco Dubai, which is located on Sheikh Zayed Road, comprises 471 rooms and includes a business centre, 1,000 square meters as well as recreational facilities such a spa, outdoor swimming pool, and gymnasium.
“We are excited to partner with ACICO Gulf Real Estate, a subsidiary of ACICO Group, to debut the brand in the Middle East and are confident that it will be a popular choice amongst travellers visiting Dubai,” Gauvin added.
It is worth noting that IHG currently operates 88 hotels across five brands in the Middle East, comprising InterContinental, Crown Plaza, Holiday Inn, Holiday Inn Express and Staybridge Suites.