Majid Al Futtaim has launched the world’s first “sail thru” Carrefour store in Dubai.
The supermarket will offer about 300 items to customers on Kite Beach, Jumeirah Public Beach, and Al Sufouh Beach including hot and cold snacks, ice cream, beverages, fresh and dried foods, and non-food items such as sunscreen, the UAE malls and retail firm said in a statement.
Operational six days a week from 10 am to 6 pm subject to weather conditions, the sailing store will serve yachts and beachgoers.
“Carrefour Bites and More by the Shore is a world-first for Carrefour and our industry. More than ever, a successful business depends on continually reinventing itself to stay ahead of customer needs and expectations,” Hani Weiss, CEO of Majid Al Futtaim Retail, said.
Customers on larger vessels in the area or on the selected beaches can make their order via phone or the Aqua Pod app and a skiff will deliver their order within a 45-minute target delivery time.
“With Dubai’s stunning coastline being enjoyed by millions of people each year, it is a natural next step to cater to our customers with relevant products in a locale where they are not currently being served. It’s exciting to know that we can reach our customers anywhere whether it be land or sea, and we can’t wait to delight them with this world-first service,” Miguel Povedano, chief operating officer and head of operational excellence of Carrefour UAE at Majid Al Futtaim Retail added.