Morocco has a robust telecommunications and IT sector, supported by a strong regulatory framework, active competition, and foreign direct investment. Given its rising internet and mobile penetration rates and geographical proximity to Europe, Morocco’s IT services sector has attracted significant private investment over the last decade. One of the biggest segments in the sector, IT off shoring and call centres, in particular, has seen steady growth over the last decade. E-commerce and mobile telephony and internet are also thriving on the back of the introduction of 4G services in the Moroccan market in 2015. Morocco was also named Africa’s third most e-commerce friendly nation in 2014. Overall, Morocco’s ICT sector is poised for robust advancement, as the government continues to focus on market liberalisation and improving the country’s ICT infrastructure.