Morocco is currently building a strong reputation for its standout investment environment. With its strategic location at the intersection of European, Middle Eastern, and African markets, Morocco is emerging as a desirable hub for international banking, nance, and insurance investments. This standing can be attributed to political will, as well as a strong resolve that has animated local economic operators, from entrepreneurs to banks and other participants in the investment sphere. A robust foundation was needed in the rst place to allow a positive invest- ment environment to burgeon. Stability at every level – economic, political and social – was essential. Morocco’s compliance with international nance standards and developed legal frameworks have bolstered its appeal to investors.
In recent years, Morocco has begun positioning itself as an insurance hub for Africa, attracting the entry of more multinational companies to the domestic insurance market in the process. Most recently, Allianz established Moroc- co-based operations in early 2017 and has set out a rapid growth plan for expansion in the Moroccan market and into Africa. Morocco is doubling down on its position as a destination for African insurnace investments by hosting the 41st Conference and General Assembly of the Federation of Insurance Societies of African National Law (FANAF) in February 2017. This major African event brings together more than 1000 professionals and the world’s leading companies operating in the sector of insurance and reinsurance from more than 60 countries. Morocco has also been cooperating on various insurance projects with African neighbors. For example, Nigeria and Morocco have set up a steering committee to develop a sustainable crop insurance scheme for Nigeria based on Moroccan models.